Thriving in a Shifting Market: How Relationships Fuel Real Estate Success with Jon Good
This week on the Thoughts from the Crawlspace podcast, Jamie Miller, CEO of Gold Key Home Inspections, Inc., speaks with Jon Good, the influential editor of Real Producers magazine in Fort Wayne. With Fort Wayne being one of 140 markets nationwide for the magazine, Jon delves into the inception and growth of Real Producers, emphasizing its role as a relationship-building platform among top real estate agents and businesses.
Discover why investing in relationship-building platforms is crucial, especially in fluctuating markets, and how Real Producers has become an essential tool for real estate professionals nationwide.
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Episode Highlights
Real Producers Magazine: A powerful networking platform for top real estate agents and related businesses, facilitating relationship-building and community growth.
Hyper-Local Content: Focuses on local market stories, features top agents, and offers readers relevant and engaging material.
Challenges of New Ventures: Starting with a concept and overcoming the initial skepticism to prove the magazine's worth in the Fort Wayne market.
Economic Resilience: Relationship marketing remains vital through market fluctuations, with strategic investments in networking yielding long-term benefits.
Personal Connections: Personal stories and networking events are important in strengthening business relationships and community ties.
Timestamps
(00:01) Building Relationships in Real Estate Through Real Producers Magazine
(08:09) Maximizing ROI Through Consistent Branding and Community Engagement
(11:29) Challenges and Successes of Launching a Real Estate Magazine
(17:53) Connecting Top Realtors and Vendors Through Real Producers Magazine
(23:31) Navigating Real Estate Market Shifts and Building Resilient Relationships
(28:00) The Power of Personal Connections in Real Estate Success
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